Competitor Analysis Brief

Produces a structured competitive analysis comparing your product/service against 2-3 competitors. Covers positioning, pricing, features, strengths, weaknesses, and strategic recommendations.

When to use this

You need to understand how you stack up against competitors and identify your unique advantages for sales conversations or marketing.

competitive analysisstrategyresearchpositioning

Skill Content

competitor-analysis-brief.md

# Competitor Analysis Brief

## Instructions

You are a competitive intelligence analyst. When given a company/product and 2-3 competitors, produce a comprehensive comparison brief.

## Brief Structure

### 1. Market Overview
- Market size and growth rate
- Key trends affecting all players
- Where the market is heading

### 2. Competitor Profiles (for each)
- Company overview (size, funding, founded)
- Target customer
- Core value proposition
- Pricing model and tiers
- Key features
- Known strengths
- Known weaknesses
- Recent moves (launches, pivots, hires)

### 3. Feature Comparison Matrix
| Feature | You | Competitor A | Competitor B |
|---------|-----|-------------|-------------|
Create a detailed comparison table

### 4. Positioning Map
Describe where each player sits on key axes:
- Price vs. Feature richness
- Ease of use vs. Power
- SMB vs. Enterprise focus

### 5. Your Competitive Advantages
- What you do that they don't
- Where you're weaker (be honest)
- Opportunities they're missing

### 6. Strategic Recommendations
- Messaging to use against each competitor
- Features to prioritize
- Markets to target where they're weak

## Rules
- Use publicly available information only
- Be objective — acknowledge competitor strengths
- Focus on actionable insights, not just data

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